Blog by Ken Morris

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Wow, I can not believe the negative reaction to the new HOW REALTORS HELP® ad that is currently running. So many people have told me what a head scratcher it is... I have to agree....

New Ad Sucks Blog Transcription

Hi there! Rob Reynar checking in. Quick message for the Canadian Real Estate Association today. Poll the latest ad promoting how REALTORS® help. I just can't tell you how much that ad irritates me and pretty much everybody that I've talked to. If that's how the Canadian Real Estate Association portrays a REALTOR®, I am just dumbfounded. They don't know their membership as well as they think they do if that's their vision of a REALTOR® and services that we provide to the public. Estimating utility cost, are you kidding me? That's the furthest thing from what a REALTOR® should be doing. It's just mind boggling how much they have missed it. Now I'm assuming they've paid a ton of money to some consulting firm to put an ad campaign like that together. So once again our money is being wasted. That is a brutal ad, I hope that CREA gets a lot of feedback on it and polls it. Love to hear your comments on the REALTOR® ad. I know you know what I'm talking about., R-E-Y-N-A-R, talk to soon, Buh Bye!

This is a transcription of the latest Video Blog from . If for any reason there is a discrepancy between this text and the Video Blog, the Blog is deemed accurate.


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